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Your holiday in Agadir
The magical realm of the Arabian Nights
Morocco is one of the most popular destinations in Africa – and quite rightly so. It attracts visitors with a unique mix of fascinating landscapes, ancient traditions and cultural richness with Arab, Berber and Andalusian influences. Its four royal cities – Fez, Meknes, Marrakech, and Rabat – each have an irresistible charm. It is a country of captivating landscapes and cities with an extraordinary cultural heritage, as well as exceptional seaside destinations. Set back from the seaside resorts, Morocco's mountainous hinterland is characterised by high, barren plateaus and green valleys. Down south, on the other hand, the landscape is rather dominated by majestic Berber kasbah that look like fortresses.
The pearl of Morocco at the gateway to the Atlas Mountains
The Souss-Massa region boasts a unique combination of different landscapes, ranging from Argan groves and endless sandy beaches to citrus orchards and breathtaking landscapes of the Anti-Atlas mountain range.
The port city of Agadir, the capital of the region, is surprisingly green and leafy despite its almost desert-like climate. The sandy beach, which is about 7 kilometres long and up to 100 metres wide in places, is lined with a promenade full of cafes, restaurants and shops.
The area of Agadir, especially Taghazout, is particularly popular with surfers for its favourable wind and wave conditions typical of the Atlantic coastline. The hinterland, on the other hand, is an invitation to explore a diversity of sights, from the fertile plain of Souss and the fortified historic city of Taroudant to picturesque Berber villages and the impressive mountainous landscapes of the Anti-Atlas.
Hotel areas
30.4277547, -9.5981072
Agadir
Agadir is a modern coastal city and one of the most popular holiday destinations in Morocco. It has been almost entirely rebuilt after being struck by a deadly earthquake in 1960 – the only parts that remain untouched are its fishing port and the remains of the 16th-century fortress of Agadir Oufla, perched at an altitude of 236 metres and overlooking the city with panoramic views of the bay. Further down, you will find a lively promenade lined with hotels, cafes and restaurants stretching along a 7-km-long beach of fine sand with the ideal conditions for swimming, sunbathing and unwinding. Distance from the airport: 25 km.
Taghazout
The seaside resort of Taghazout is located about 22 km north of Agadir and is popular for its lovely little coves, picturesque beaches and laid-back atmosphere on the edge of the Atlantic Ocean. Its alleyways and seafront area are packed with friendly cafes and restaurants, as well as local surf shops. This coastal setting gently urges you to enjoy long, relaxed days by the sea with precious moments of peace and quiet. This former fishing village has now become a prime spot for surfing in Morocco thanks to its diversity of waves, providing ideal conditions for both beginners and more seasoned surfers. Distance from the airport: 45 km.
Must-do & Must-see - our suggestions
Must-do
- For a little break in nature, head to the Valley of the Birds to observe species from all over the world. This little zoological garden in the centre of Agadir reconstructs the natural environment of each species.
- Walk around the souk to be intoxicated by the smell of a thousand and one spices and get a true insight into Moroccan daily life. Let yourself get lost in the labyrinthine alleys and don’t forget – haggling is essential!
- Spending an afternoon in the hammam is a must in Agadir. This authentic North African tradition, whose beneficial effects are undeniable, will take you far away from everyday life.
Must-see
- Paradise Valley, an oasis located at the foot of the Atlas Mountains, really lives up to its name! Here, you can observe Moroccan nature up close and admire the palm trees and rivers make this place truly magical. You will even have the opportunity to swim in the crystal-clear lagoons.
- Kasbah Agadir Oufella is a 16th-century fortress located in Agadir's old town. Perched at an altitude of approximately 236 metres, it overlooks the city and is easily accessible thanks to the cable car that takes you there in just a few minutes. The view from the top is simply breathtaking and is the perfect spot for watching the sun set over the bay.
Excursions
Excursions will allow you to discover your destination from all perspectives. Luxairtours offers a range of selected tours that will allow you to discover unmissable places, paradisiacal beaches, typical dishes... Luxairtours organises a range of quality excursions for you.
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This former pirate's cove, once known as Mogador, is one of the most attractive Moroccan cities on the Atlantic coast. Founded by the Portuguese and designed by a pupil of the French military architect Vauban, Essaouira is reminiscent of Saint Malo in Brittany. Its picturesque fishing port, medina and souks will spark your curiosity. The city is also famous for its cabinet makers, who will be happy to show you their age-old method of woodworking.
Duration: approx. 12 hours (from 7.30am to 7.30pm)
Lunch is not included.
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Imouzzer is a small village nestled in the mountains, about 62 kilometres north of Agadir. The drive will take you to a gorge where you can admire the landscape dotted with palm groves, olive groves and pink nerium flowers. A short walk from Imouzzer will take you to the waterfall that Moroccans call the ‘Bridal Veil’. A visit to the souks is also available on Thursdays.
Duration: approx. 4.5 hours (from 8.30am to 1pm)
Lunch is not included.
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Marrakech is Morocco’s second Imperial City and has a population of around one million. The country itself takes its name from Marrakech and the city is a marvellous testimony to Morocco’s prestigious past. This tour includes a visit to the Bahia Palace and Koutoubia. This is followed by a walk through the famous souks, a labyrinth of shopping streets. You will be amazed by the Jemaa el Fna square in the heart of the city, where you can watch snake charmers, fortune tellers, acrobats and other artists.
Duration: approx. 16 hours (from 7.30am to 11.30pm)
Included: lunch and dinner
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In an all-terrain vehicle, you will cross the Souss plain, which is a very important agricultural region. You will follow impressive tracks along the edge of the Anti-Atlas mountain range, passing the Youssef Ibn Tachfine dam which overlooks a large lake. The tour will continue towards Massa, a Berber village located on the Atlantic coast and crossed by the Oued Massa, a national reserve protected since 1991. Next, you will join a route used in the Paris-Dakar rally, where you will experience the thrill of driving these sandy seafront tracks!
Duration: approx. 8 hours (from 8.30am to 4.30pm)
Included: lunch
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This trip will take you into the heart of the fertile Souss plain, the hinterland of Agadir and the orchard and vegetable garden of southern Morocco. After an hour and a half of driving, you will arrive in Tiout, a picturesque Berber village where you will be offered a donkey ride through the palm grove (not included in the price). After a traditional lunch in Tiout, you will continue to Taroudant, which is one of the oldest cities in Morocco and the capital of the Souss region. It is often referred to as Little Marrakech because of the ancient ramparts, partly dating from the 14th century, which surround it. A walk through the old town with its narrow streets and souks will give you the impression of being back in the Morocco of the past.
Duration: approx. 8.5 hours (from 8.30am to 5pm)
Included: lunch
For more information and bookings, please contact your Luxairtours guide on site.
Important Information
- During Ramadan, the Muslim fasting period, some restaurants and bars in the hotels may remain closed and the entertainment programme may be limited.
- In all the hotels, proper attire is required for dinner (long trousers for gentlemen).
- Entry to the mosque is forbidden for non-Muslims.
